Tom Kaneshige


Based in Silicon Valley, Tom Kaneshige writes the Zero One blog covering digital transformation, big data, AI, marketing tech and the Internet of Things for line-of-business executives. You can reach him at 


Zero One: Cross-Training in Digital Transformation
Wooing customers in the digital world is a lot like getting them to the gym, Cisco executives say.
Zero One: Digital Transformation, a Runaway Train
The stakes are high, the need for speed great. Who’s driving?
Zero One: Mining the Martech Gold Rush
It’s time for everyone, from conservative CMOs to traditional channel companies, to jump on the marketing tech bandwagon.
Zero One: 11 Highest Paying Tech Jobs in U.S. for 2017
Glassdoor and LinkedIn report big paychecks for tech workers
Zero One: CIO Disruption and the Rise of AI
A Brocade study sheds light on the changing face of IT, with artificial intelligence emerging as a crucial skill set.
14 Best Cities to Grow Your Digital Marketing Career
CIOs in these cities are ahead of the game when aligning marketing and IT
Zero One: How To Digitally Transform an Old Industry
Digital’s hard returns on investment open doors, but a better customer experience closes the deal, a truck repair company learned.
Zero One: Selling Business Outcomes, Not Technology
Logicalis jump-started sales growth by standing up a group of business solution consultants.
Zero One: Digital Transformation Begins with Employees
Too many companies falsely claim their employees prioritize the customer experience.
Zero One: Digital Transformation Growing Pains
Upending old ways will cause some people to push back, Pitney Bowes learned.
7 Lessons for Mobile Mastery
Mobile has become the touchpoint with customers and battleground with competitors – are you winning?
Zero One: United Airlines Puts Customer Experience to the Test 4
Thanks to mobile cameras and social networks, customers wield tremendous power over who they should be giving their money to and how they want to be treated – which United is learning the hard way.
Zero One: Betting on Big Data 2
Pitney Bowes has built a portfolio of location-based data products that help companies make better business decisions.
Zero One: Making Good on Mobile First
Only a couple years ago, marketers trumpeted “mobile first.” But before they completed the mission, their attention shifted toward other shiny objects.
5 IoT Trends
5 Supercharged IoT Trends and What to Do About Them
2017 is shaping up to be a big year for the Internet of Things, says an Ovum analyst. Here's how to take advantage of the most important IoT trends.


Zero One: Betting on Big Data
April 14, 2017

Fixed. Thanks for flagging.

Zero One: United Airlines Puts Customer Experience to the Test
April 12, 2017

That's a great point, and I should have included the fact that the girls weren't paying customers and thus have special restrictions. Nevertheless, United should have learned...